About Us

Ketchup Labs is a full service startup studio on a mission to help founders learn, build, launch, and grow.

About Us

Who We Are

We are a remote team of:

  • Entrepreneurs
  • Business Advisors
  • Web Designers
  • Software Developers
  • Researchers
  • Digital Marketers

Our Focus Areas

Everything we do at Ketchup Labs is aimed at providing Founders proper tools and resources in these four core areas.


Provide Founders with the right education to navigate startup life


Help Founders infuse funding and resources to scale fast


Find product-market-fit and acquire the first customers


Help Founders turn their ideas into a real scalable business
What we do at

Ketchup Labs

Advisory Lab

Get unlimited access to startup advice without giving up equity and without breaking the bank

Startup founders simply need better access to quality resources to kickstart their business. Having experienced advisors that can help answer questions and give actionable feedback could save a founder hundreds of hours of work and potentially millions of dollars. The problem is most advisors ask for a lot without giving a lot, except for us.

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Tech & Design Lab

We don’t just advise great Founders, we build them scalable websites and products, too.

Great startups need high performing websites and products that are specifically designed to be optimized for conversions and scalability. We don’t just build for you. We put hours of thought, research, and analysis on your business and your audience to fully understand how to best present you and your business to the world. Our amazing team of web developers and designers can and will build you the perfect brand, website, or product.

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Fundraising Lab

Startups need funding to scale up and our proven processes will help you secure your funding 10x faster

Through years of experience with successful raises, we’ve helped Founders close millions in startup capital. Founders usually need funding from investors in order to build teams and execute growth strategies to scale. This startup funding goes towards things like product development, paid advertising, customer support, user acquisition, and big picture execution.

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Our Team

Meet the Founders

Travis Lee

Travis J. Lee is an entrepreneur and business rockstar who has been frequently featured on “The Profit” on CNBC, “Storage Wars” and “Born this Way” on A&E, as well as the “T-Mobile Small Business Spotlight.”

Over the past 20 years, Travis has worked in executive roles with globally recognized brands such as Dave and Busters, Hilton Worldwide and the M.L. Food Group, and has successfully launched multiple businesses in food and beverage, health and wellness, retail, and software. During this time, Travis also has had the pleasure of working with over 50 small businesses and founders playing crucial roles in helping them develop and execute business plans to reach immediate profitability. 

Through his work on The Profit, and the many years of mentoring and advising, Travis co-founded Ketchup Labs with a goal to create a platform that could make his knowledge and expertise more accessible to the new and inexperienced Founder. In the first year alone, Travis and Ketchup Labs have already helped dozens of founders navigate startup life, build websites, build software, pitch investors, raise seven figures in funding, and launch into the market. 

Outside of his work, Travis is a proud father and family man, and holds a bachelor’s degree in agriculture business from California State University Fresno and a master’s in information systems from Rose-Hulman Institute of Technology. Go Bulldogs!

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Andrew Goei

Andrew is a CES award winning inventor, entrepreneur, and active advisor, with a successful track record of launching multiple venture-backed startups in consumer technology, software, and retail. He started his first business in high school building websites for local family-owned offices, and won his first major pitch competition while attending the entrepreneurship program at the University of San Francisco in 2006.

After a brief stint at Google, Andrew decided corporate life wasn’t for him and joined his first tech startup sharing an office with the Founder of Whatsapp, and led the capital markets division securing deals with the largest financial institutions in the world. Passionate about doing more in technology, he took his career to Singapore where he co-invented innovative consumer solar products, one of which sold out in three months on SkyMall. 

Like many entrepreneurs, Andrew paid close attention to emerging markets and eventually dove head first into the world of cannabis by launching his next venture, ID-tracking vending and e-commerce software, both of which are still being used across the United States today. 

Now with 5 funded ventures, 2 patents, 2 acquisitions, dozens of winning pitch competitions, and a passion for all things startup, Andrew focuses his time on working with other Founders by supporting their visions, teaching formulas, and building new technologies to help them navigate the world of starting up. 

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